Video: How to create a successful Web3 fashion activation

Verse Digital CEO and founder, Justin Edwards chats with the Metaverse Fashion Council and B2B metaverse platform Mext about our strategy and development for Ben Bridge Jeweler at the recent Metaverse Fashion Week.

In the video, he delves into our overall approach, ‘Learn2Earn’ brand communication, and gamification of the experience to drive footfall, retention and loyalty.